{"id":1823,"name":"USAExtra 4-3-2023","slug":"usaextra-4-3-2023","magazine_name":"USAE-21","viewer_logo":null,"ad_map":[0],"ref_affil_id":null,"archive_count":150,"newstand_count":0,"default_network":null,"verified_view_price":"1.00","network_logo_black":null,"free_premium":0,"arrows":null,"customMenu":null,"top_logo_link":"https:\/\/magtitan.com","top_logo_image":"https:\/\/du4gu1vw2c7xk.cloudfront.net\/magtitan_default_menu_image4.png","affIcon":"fa-dollar","affiliateLink":"https:\/\/refer.ofelevenmedia.com","affTitle":"Affiliates","faqIcon":"fa-question-circle","faqLink":"https:\/\/help.ofelevenmedia.com","faqTitle":"F.A.Q","viewer_favicon":"https:\/\/magtitan.s3.amazonaws.com\/logos\/MagTitan-Favicon.png","is_published":1,"display_version":"both","articles":[{"id":18875,"title":"Groups Celebrate 2023 Global Meetings Industry Day","slug":"groups-celebrate-2023-global-meetings-industry-day","textMode":null,"socialthumb":"","exclude_from_toc":false,"pages":[{"id":160972,"content":"\"

Groups Celebrate 2023 Global Meetings Industry Day<\\\/span><\\\/span><\\\/p><\\\/div>

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More Than 70 Events Held Worldwide<\\\/em><\\\/span><\\\/span><\\\/p><\\\/div>

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By Todd McElwee
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From Washington, D.C., to West Palm Beach to Warsaw, the business events industry celebrated Global Meetings Industry Day (GMID) on March 30. \\u201cMeetings Matter\\u201d was the 2023 theme <\\\/span><\\\/span><\\\/div>
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Visit Orlando and Orange County Convention Center staff members joined together to celebrate Global Meetings Industry Day at the Dr. Phillips Center for the Performing Arts on March 30. Photo by Visit Orlando. <\\\/span><\\\/strong><\\\/span><\\\/span>
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Download This Issue<\\\/strong><\\\/span><\\\/span><\\\/span><\\\/a><\\\/p><\\\/div>

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Inside<\\\/span><\\\/span><\\\/strong><\\\/span><\\\/p><\\\/div>

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Kennedy James Tapped as VP for Visit Seattle<\\\/span><\\\/strong><\\\/span><\\\/p>


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ASAE Advocates for Industry During American Associations Day<\\\/span><\\\/strong><\\\/span><\\\/p>


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Visit Rapid City\\u2019s Brook Kaufman Encourages Destination Professionals to Run for Office<\\\/span><\\\/strong><\\\/span>

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for U.S. Travel Association\\u2019s Meetings Mean Business Coalition\\u2019s yearly advocacy effort.
 
\\u201cBusiness leaders know the most persuasive communication doesn\\u2019t happen through a screen\\u2014it happens when you meet face to face,\\u201d said Geoff Freeman, President & CEO, U.S. Travel Association. \\u201cEven in a tight economy, face-to-face meetings matter for businesses and workers.\\u201d
 
The entire meetings sector seemingly got in on the GMID fun. Late in the afternoon on March 30, GMID was on pace to beat records, with more than 18 million impressions on Twitter alone. The activation reached more than 4.9 million individuals worldwide\\u2014generating nearly 3,000 mentions across social platforms.
 
\\u201c#MeetingsMatter to more than just those who attend,\\u201d the National Association for Catering and Events (NACE) tweeted. \\u201cThat\\u2019s why at NACE, we meet in-person on a Chapter level as well as twice a year at Evolve and Experience\\u2014stimulating local economies and driving critical spending to support businesses both large and small. #GMID2023.\\u201d
 
U.S. Travel tracked more than 70 events worldwide, including events in more than 20 countries\\u2014ahead of last year\\u2019s 53 sessions.
 
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Events, both in-person and online, included MPI producing a12-hour broadcast featuring industry leaders sharing insights and experiences on the impact of meetings on the global economy. Caesars Entertainment celebrated the day by giving back. Company employees assembled 2,000 hygiene kits for Communities in Schools of Nevada.
 
\\u201cSince its inception, GMID has always been about making a difference and supporting communities, which is also a core tenet for Caesars Entertainment,\\u201d said Kelly Gleeson Smith, Vice President of Sales at Caesars Entertainment. \\u201cOur team volunteered more than 55,000 hours last year within their local communities. We are incredibly proud of our team and industry colleagues for getting involved this GMID by making an impact in their community as well as spreading the message that \\u2018Meetings Matter.\\u2019\\u201d
 
Meetings Mean Business Co-Chairs Martha Sheridan, President & CEO, Meet Boston; and Stephanie Glanzer, Sr. Vice President and Chief Sales Officer, MGM Resorts International, led a nationwide radio media tour on March 30, hitting 10 U.S. markets with the GMID message that \\u201cMeetings Matter\\u201d.
 
Additional highlights include Hilton inviting organizations to share a <\\\/span><\\\/span><\\\/div>
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meeting success story for its \\u201cThe Meeting that Meant Everything\\u201d contest; PCMA New England and MPI New England celebrating GMID with an educational presentation and networking; Visit Orlando sharing a video message in downtown Orlando on the power of meetings and events; and New Orleans & Company hosting an interactive panel on the power of meetings.
 
\\u201cAs a top meetings destination in the country, our community benefits tremendously from the events held within our destination as they help drive our local economy and support the thousands of jobs in the hospitality sector,\\u201d said Casandra Matej, President & CEO, Visit Orlando. \\u201cGlobal Meetings Industry Day gives us the opportunity to celebrate this vital part of our business <\\\/span><\\\/span><\\\/div>
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and show meetings truly matter.\\u201d
 
U.S. Travel said a 2021 Oxford Economics study over 26 years and 14 industries determined that for every dollar invested in business travel, U.S. companies experienced a $5.90 return in terms of revenue. The association noted a Harvard Business Review <\\\/em>study that found face-to-face requests are 34 times more effective than emailed ones and that last year there was nearly $100 billion in meeting and events-related travel spending\\u2014representing 38% of all business travel expenditures. That spending supported 600,000 American jobs.
 
Find more information at meetingsmeanbusiness.com<\\\/a>.<\\\/span><\\\/span>
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<\\\/span>ASAE Advocates for Industry During <\\\/span><\\\/span>
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American Associations Day<\\\/span><\\\/span><\\\/span><\\\/p><\\\/div>

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Congresswoman Nydia M. Vel\\u00e1zquez Receives Sentinel Award<\\\/em><\\\/span><\\\/span><\\\/p><\\\/div>

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By Todd McElwee<\\\/strong>
 
Demonstrating the power of associations and the sector\\u2019s unique economic and societal roles, ASAE hosted its annual American Associations Day in Washington, D.C., on March 27\\u201328.
 
Roughly 100 industry leaders <\\\/span><\\\/span><\\\/div>
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engaged in 50 meetings on Capitol Hill with Rep. Nydia M. Vel\\u00e1zquez (D-N.Y.), who received ASAE\\u2019s Sentinel Award during an American Associations Day reception at the Hyatt Regency Washington on Capitol Hill.
 
\\u201cASAE is honored to recognize Congresswoman Vel\\u00e1zquez with its 2023 Sentinel Award for her <\\\/span><\\\/span><\\\/div>
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On March 27, Michelle Mason, FASAE, CAE, President & CEO, ASAE, joined Congresswoman Nydia M. Vel\\u00e1zquez (D-N.Y.), who received ASAE\\u2019s Sentinel Award during an American Associations Day reception at the Hyatt Regency Washington on Capitol Hill.<\\\/span><\\\/strong><\\\/span>
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invaluable work to help our association community,\\u201d said Michelle Mason, FASAE, CAE, President & CEO, ASAE.  \\u201cHer dedication served as a lifeline during the last few years to thousands of associations that relied on the Paycheck Protection Program so they could continue to pay employees and build up critical industries and professions. We are grateful to Congresswoman Vel\\u00e1zquez and her staff.\\u201d
 
Association advocates championed bipartisan policies that promote access to education, training and credentialing for all workers. ASAE said associations pay approximately $20 billion in wages and are the largest provider of post-college education and skills training.
 
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Vel\\u00e1zquez led essential, steadfast efforts to support America\\u2019s economy during the pandemic as Chair of the House Committee on Small Business, ASAE said.
 
\\u201cThe pandemic created a once-in-a-generation crisis for associations of all shapes and sizes. Given the vital role these organizations play, I was proud to fight to ensure they had access to covid relief programs that helped save jobs and keep organizations afloat during the pandemic,\\u201d said Vel\\u00e1zquez. \\u201cIt\\u2019s an honor to receive ASAE\\u2019s 2023 Sentinel Award, and I look forward to continuing to work in Congress to support associations across the country.\\u201d<\\\/span><\\\/span>
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HOTS<\\\/span><\\\/span><\\\/p><\\\/div>

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HOTS Decomposing Composer Insights\\u2026 Using hair preserved in a locket, scientists have discovered that German composer Ludwig van Beethoven was at a genetic risk for liver disease and had a severe case of hepatitis B that likely contributed to his death at the age of 56. Beethoven had written that he had wanted scientists to study his body to find out more about his health issues after he passed, effectively giving consent. The group of scientists at Universal Hospital Bonn in Germany discovered the new information through genetic testing but were unable to pinpoint the cause of Beethoven's hearing loss. HOTS wonders what other posthumous insights a locket full of famous hair can provide?

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HOTS Greenland Beats the Clock\\u2026 Tired of moving the hour hand of your clock twice a year? Maybe you should move to Greenland, where clocks ticked forward this past weekend for the final time. The enormous island, which is an autonomous territory of Denmark, joins a growing list of countries such as India, China, Russia, Japan, Brazil, Argentina, Turkey, and most of the Arabian Peninsula in abolishing biannual clock-changing. Visit Greenland, the island\\u2019s tourism office, called the change \\u201can opportunity to slow down in a fast-paced world.\\u201d HOTS congratulates the residents of Greenland on their last time losing an hour of sleep to daylight savings.<\\\/span><\\\/span><\\\/em>
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Kennedy James Tapped as VP for Visit Seattle<\\\/span><\\\/span>

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By Jonathan Trager<\\\/strong>

Visit Seattle has hired Kennedy James as Vice President of Talent & Culture, a new role in which she\\u2019ll work to \\u201cdevelop and lead the destination marketing organization\\u2019s (DMO) culture, DE&I, recruiting, and benefits programs to ensure an equitable, inclusive and innovative work environment.\\u201d

James\\u2019 appointment was effective on March 27. Most recently, she held the role of Chief Officer of People and Operations at the Seattle-based Gottman Institute.

\\u201cI am thrilled to be joining the award-winning team at Visit Seattle,\\u201d said James. \\u201cI have been proud to call the Puget Sound home for decades, and so bringing my talent and heart to the service of showcasing its astonishing beauty and cultural heritage is a privilege. I look forward to working with the team.\\u201d

James comes to Visit Seattle with 20 years of \\u201cforward-thinking experience empowering individuals and organizations alike to generate transformative change,\\u201d according to Visit Seattle. <\\\/span><\\\/span><\\\/div>
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Kennedy James <\\\/strong><\\\/span><\\\/span><\\\/p><\\\/div>

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She earned bachelor\\u2019s and master\\u2019s degrees at the University of Washington before continuing on to become a doctoral candidate in education at Oregon State University.

Tammy Canavan, FCDME, President & CEO of Visit Seattle, said bringing Kennedy into the fold is based on the recognition that the group is operating in a competitive job market.

\\u201cKennedy\\u2019s hiring is a strategic investment to make Visit Seattle an employer of choice that gives team <\\\/span><\\\/span><\\\/div>
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members the tools to reach new heights,\\u201d said Canavan. \\u201cOur people generate incredible benefits for the city we call home. We strive to continue this legacy by cultivating inventive, talented professionals while creating an environment where our team can feel inspired and supported to perform at their absolute best.\\u201d

James enjoys travel, food, music, the arts, and spending time with friends. She has two dogs, Sammy and Lucas.<\\\/span><\\\/span>
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Deadline for ASAE\\u2019s <\\\/span><\\\/span>
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Power of Associations Awards Is April 30<\\\/span><\\\/span>

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By Todd McElwee
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ASAE is reminding associations wishing to shine a light on their good works that April 30 is the deadline to apply for the Power of Associations Awards. Six selected associations will receive a Power of Associations Summit Award, ASAE\\u2019s highest honor.
 
The 2023 Summit Awards dinner will be held on September 28 at the National Building Museum in Washington, D.C.
 
The program helps promote awareness of the innovative, results-oriented programs and initiatives undertaken by associations as well as serving as a validation of activities that can be shared with membership and stakeholders. It is also a showcase of an association\\u2019s and the sector\\u2019s societal impact.
 
Five award categories are available:
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\\u00b7       The Power of Advocacy<\\\/strong> recognizes associations that have addressed advocacy in any of the following four areas: promoting civil discourse and collaboration between government and private sector; mobilizing members and volunteers in grassroots advocacy with demonstrable results; organizing coalitions to address a shared federal, state or local legislative or regulatory issue; and enhancing an industry or profession\\u2019s reputation as a trusted resource for effective policymaking.
 
\\u00b7       The Power of Community Support and Engagement<\\\/strong> highlights associations providing community support and engagement in marshalling industry or profession-specific expertise and resources in response to an immediate or long-term natural disaster or societal problem; developing solutions to benefit underserved populations; promoting volunteerism and civic engagement; and enhancing public awareness of issues that could impact health and safety.
 
\\u00b7       The Power of Diversity and Inclusion<\\\/strong> showcases associations that have delved into diversity and inclusion via workplace\\\/workforce D+I; operational excellence; governance, volunteer and member recruitment, <\\\/span><\\\/span><\\\/div>
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retention and engagement; and cultural competence programming and resource development.
 
\\u00b7       The Power of Global Development<\\\/strong> recognizes associations that have addressed global development in any of the following four areas: improving the world economy; advancing an industry or profession\\u2019s global standing; collaborating to effect positive change in global systems and\\\/or policies; and addressing critical societal needs internationally. This category is open to associations based outside the United States and U.S.-based associations that operate globally.
 
\\u00b7       The Power of Industry\\\/Professional Advancement<\\\/strong> recognizes associations that have addressed industry\\\/professional advancement by advancing <\\\/span><\\\/span><\\\/div>
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industry standards or professional codes of ethics; developing innovative educational\\\/professional development opportunities; engaging in public relations\\\/communications campaigns to further an industry or profession\\u2019s reputation; and conducting research to enhance the collective body of knowledge for an industry or profession.
 
Associations, association management companies (AMCs) submitting applications on behalf of their association clients and industry partners undertaking initiatives in coordination with associations are eligible to apply. Power of A honorees are typically announced in the summer.
 
Find more information at powerofassociations.org\\\/awards<\\\/a>.
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<\\\/span>Nashville CVC Provides Support for <\\\/span><\\\/span>
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Victims after School Shooting<\\\/span><\\\/span><\\\/span><\\\/p><\\\/div>

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By Jonathan Trager
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In the wake of the school shooting that killed six and rocked the city, the Nashville CVC has been pitching in to help the families of the victims.

The organization was already scheduled to hold a fundraising dinner called \\u201cSoundbites of Nashville\\u201d in conjunction with the James Beard Foundation on March 28\\u2014the day after the incident at The Covenant School. At the event, the crowd of more than 200 people was told that half the proceeds or about $10,000 would go to a fund set up for the victims\\u2019 families.

\\u201cThe first thing we did was pause and let the people who had bought <\\\/span><\\\/span><\\\/div>
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tickets know that their tickets were going to help the victims,\\u201d Butch Spyridon, outgoing CEO of the Nashville CVC, told USAE<\\\/em>. \\u201cThe response to our announcement that we were pivoting to make that donation was overwhelming.\\u201d

During the event, Spyridon read a statement in which he said the possibility of such a tragedy occurring is something every destination organization CEO thinks about and prays never comes to pass.

As soon as the CVC knew the city was planning a vigil for the victims on March 29, the organization reached out to the mayor\\u2019s chief of staff to offer to underwrite the technical equipment needed.

\\u201cIt was as emotional a public event as I have ever attended,\\u201d Spyridon said about the vigil. \\u201cThere wasn\\u2019t a dry eye in the house.\\u201d

In addition, a convention of senior and executive leaders in the digital healthcare space meeting at the ViVE Conference on March 26\\u201329 at Music City Center made a $50,000 <\\\/span><\\\/span><\\\/div>
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Butch Spyridon, outgoing CEO of the Nashville CVC, spoke to an audience during a fundraising dinner on March 28 after the school shooting.<\\\/span><\\\/strong><\\\/span><\\\/p><\\\/span><\\\/div>

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donation to the victims and families. The group also created a GoFundMe<\\\/a> page that as of March 30 had raised nearly $20,000 from conference attendees and others in the healthcare community.

Spyridon, who was on a business trip in Paris at the time of the shooting, said it was painful to see reports of the incident constantly on the news. He added he \\u201ccouldn\\u2019t be more proud\\u201d of the first responders on the scene and how the industry has stepped up to help those in need.

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\\u201cWhen we feel helpless, we need to remind ourselves that Nashville has a long history of coming together to support each other and find healing. When one Nashvillian is hurt, we all hurt,\\u201d said Spyridon. \\u201cThese two contributions show the commitment and generosity of both our out-of-town clients and the local hospitality industry.\\u201d<\\\/span><\\\/span>
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<\\\/span>Firefighters Union Sues <\\\/span><\\\/span>
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Fire Protection Association Over Gear Standards<\\\/span><\\\/span><\\\/span><\\\/p><\\\/div>

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By Julia Stumbaugh<\\\/strong>
 
The National Fire Protection Association (NFPA), the trade group that codifies standards for fire protection gear, on March 22 responded to a lawsuit from the United States\\u2019 largest firefighters\\u2019 union alleging NFPA \\u201ceffectively requires\\u201d firefighters to use gear with carcinogenic chemicals.
 
\\u201cThe IAFF has chosen to pursue a legal strategy the facts make clear is misguided and ill-informed,\\u201d said Lorraine Carli, Vice President of Outreach and Advocacy, NFPA. \\u201cWhat\\u2019s more, the IAFF\\u2019s recent public comments about the lawsuit falsely portray NFPA, our standards development process, and the role the IAFF itself plays in that process.\\u201d
 
The International Association of Fire Fighters (IAFF), a labor union representing approximately 300,000 firefighters and EMTs, sued NFPA in Norfolk County Superior Court in Dedham, Massachusetts, on March 16.
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The lawsuit alleges NFPA Standard 1971, which establishes minimum protection necessary for fighting fires, sets gear standards that can only be achieved with PFAs. PFAs are chemicals used in fireproof coatings the union argues release carcinogens linked to cancer and other diseases.
 
According to the lawsuit, NFPA\\u2019s standard prevents PFA-free gear alternatives from entering the market.
 
When speaking to reporters outside the court, Edward Kelly, General President, IAFF, said nearly 75% of firefighters who died in 2022 suffered job-related cancer. He accused NFPA of being \\u201cheavily influenced by the industry that stands to profit off the standard,\\u201d as reported by WBUR. <\\\/em>
 
\\u201cEven when presented with independent science on the health and safety risks, the NFPA has refused to help save our lives,\\u201d said Kelly. \\u201cThe IAFF has a duty to protect our members\\u2019 health and their families\\u2019 wellbeing.\\u201d
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NFPA called the implications of collusion between the association and gear manufacturers \\u201cfalse and defamatory.\\u201d
 
The association argued it is a \\u201cneutral facilitator\\u201d in gear standards, which are written by technical committees staffed by \\u201cexpert volunteers\\u201d that include \\u201crepresentatives from the fire-fighting community.\\u201d
 
\\u201cThe IAFF\\u2019s suggestion that these expert volunteers aren\\u2019t acting to make the best technical decisions based on the information presented to them devalues their inestimable contributions to the standards development process,\\u201d said Carli.
 
The standard in question designates safety requirements for gear, but it does not specify how this gear should be manufactured, said NFPA.
 
The IAFF argued the only gear that can meet the requirements of Standard 1971, including that the material survive 40 hours of exposure to UV light, uses PFAs.
 
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This standard currently is under review, and NFPA opened the first draft of the updated rule for public comment from September 2022 to January 2023. The IAFF did not submit any proposals to prohibit PFAs, Carli said.
 
In the union\\u2019s lawsuit, however, IAFF says the union submitted an amendment proposing changes to Standard 1971 such as the removal of the UV light standard in June 2021. The amendment received 179 comments in support and only three comments opposed, but it was rejected by NFPA\\u2019s technical committee two months later, according to IAFF.
 
IAFF began taking this stance on PFAs in January 2021, when the union voted to stop accepting money from gear manufacturers, E&E News <\\\/em>reports.
 
While the Massachusetts court determines whether IAFF is owed damages from NFPA, the second draft of the updated NFPA gear standard is set to be published on October 4.<\\\/span><\\\/span>
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Visit Rapid City\\u2019s Brook Kaufman Encourages<\\\/span><\\\/span><\\\/p>

Destination Professionals to Run for Office<\\\/span><\\\/span><\\\/p><\\\/div>

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Brook Kaufman<\\\/strong><\\\/span><\\\/span><\\\/p><\\\/div>

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By Julia Stumbaugh<\\\/strong>
 
Before she moved to South Dakota to work as CEO of Visit Rapid City, Brook Kaufman held two jobs in Casper, Wyoming.
 
While leading the Casper Area CVB, Kaufman also served as the elected County Commissioner for surrounding Natrona County.
 
\\u201cWhat I appreciated the most is [I <\\\/span><\\\/span><\\\/div>
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became] intimate with the destination I was responsible for,\\u201d Kaufman told USAE. <\\\/em>\\u201cI don\\u2019t even want to say it\\u2019s a once in a lifetime opportunity, because I hope somewhere in my career, I get a chance to do it again.\\u201d
 
Not only were Casper Area CVB projects from trail development to wayfinding signage influenced by what Kaufman learned about the county\\u2019s needs, but she was also able to step in when tourism interests were at stake.
 
During her tenure as commissioner, Delta Airlines threatened to pull out of Rapid City without an airline revenue guarantee. Kaufman, knowing the importance of direct air service, made sure it happened.
 
\\u201cWhen you sit at the table with your elected (officials), you have the opportunity to influence their perception of tourism,\\u201d Kaufman said.
 
Now, Kaufman is encouraging other members of the destination-marketing industry to expand their knowledge of their community by seeking election.
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\\u201cWe need good people to run for office,\\u201d Kaufman said. \\u201cI wish we talked about that more in the industry.\\u201d
 
After six and a half years with the Casper Area CVB, Kaufman took the helm of Visit Rapid City last April during a time of fundamental change for the organization.
 
After Kaufman\\u2019s predecessor Julie Jensen retired in 2021, the Board of Directors decided to transition Visit Rapid City from a traditional marketing-focused legacy agency into a multifaceted DMO that had a hand in everything from transportation to sports.
 
The change presented a dual challenge for Kaufman, who had to earn the trust of a new team while leading them through an organizational identity change. The trick to managing this kind of transition, she said, is transparency.
 
\\u201cIf they ask for the financials, we\\u2019ll go through them together,\\u201d Kaufman said. \\u201cIf they are curious about why I made a decision, I will answer the question. I have nothing to hide from them. I think that transparency builds trust.\\u201d
 
As the DMO now expands its purview, Kaufman is assisting in the creation of a stewardship plan that will educate travelers on sustainable travel in order to address problems caused by pandemic tourism increases in South Dakota.
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\\u201cIn 2021, when we had massive visitation when the rest of the world was closed\\u2026our trails got torn up,\\u201d said Kaufman. \\u201cThere was a disconnect between how we would like people to care for this place and how they were caring for this place.\\u201d
 
Kaufman is also getting involved in the legislative process once more, although this time from the other side of the process. Visit Rapid City supported the passage through the state legislature of a bill to increase the hotel occupancy taxes that help fund the DMO.
 
The bill was vetoed earlier this month by Republican Gov. Kristi Noem, but Kaufman believes getting the legislation to her desk raised important questions about how Rapid City and its DMO will adjust to the city\\u2019s rapid growth.
 
Not only did Rapid City generate record tourism revenues in 2021 and 2022, according to Tourism Economics, but the U.S. Census Bureau ranked the city as the Midwest\\u2019s fastest-growing metropolitan area in 2021.
 
\\u201cWe\\u2019re at this really great intersection right now in our community between growth from the number of people who are moving to our area, and having such a robust and consistent visitor economy,\\u201d Kaufman said. \\u201cIt\\u2019s going to force our city to make decisions to be able to accommodate that growth, and I think with that comes a lot of positive opportunities.\\u201d<\\\/span><\\\/span>
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<\\\/span>High Schoolers Propose Pythagorean <\\\/span><\\\/span>
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Proof to Mathematical Society<\\\/span><\\\/span><\\\/span><\\\/p><\\\/div>

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By Julia Stumbaugh<\\\/strong>
 
The American Mathematical Society (AMS) is encouraging two New Orleans high school seniors to submit their new method of solving the Pythagorean Theorem to an academic journal.
 
The geometric relationship between three sides of a right triangle has been proven in a myriad of ways, but never by trigonometry. Students Calcea Johnson and Ne\\u2019Kiya Jackson said they accomplished this feat for the first time since trigonometry was discovered 2,000 years ago in a March 18 presentation during the AMS Southeastern section spring meeting at the Georgia Institute of Technology in Atlanta, Georgia.
 
\\u201cThe American Mathematical Society was founded to advance research in mathematics by hosting scientific meetings and publishing research journals,\\u201d said Dr. Catherine Roberts, Executive Director, AMS. \\u201cWe celebrate these early career mathematicians for sharing their work with the wider mathematics community and we encourage them to continue their studies in mathematics.\\u201d
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In the abstract for their presentation \\u201cAn Impossible Proof of Pythagoras,\\u201d Johnson and Jackson quoted Elisha Loomis, whose book The Pythagorean Proposition <\\\/em>contains the largest-known collection of Pythagorean Theorem proofs, as saying that \\u201cthere are no trigonometric proofs, because all the fundamental formulae of trigonometry are themselves based upon the truth of the Pythagorean Theorem.\\u201d
 
The students argued they had challenged this assertion by discovering a Pythagorean proof based on a fundamental trigonometry rule, the Law of Sines.
 
\\u201cFollowing their conference presentation, I encouraged them to look into submitting their work to a peer-reviewed journal, where members of our community can examine their results to determine whether their proof is a correct contribution to the mathematics literature,\\u201d said Roberts.
 
The AMS was founded in 1888 and has directed its own peer-reviewed mathematical journals since 1891. The organization\\u2019s quarterly Journal of the American Mathematical Society <\\\/em>(JAMS) began publication in 1988.<\\\/span><\\\/span>
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<\\\/span>NYC & Company Rebrands as <\\\/span><\\\/span>
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New York City Tourism + Conventions

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By Jonathan Trager<\\\/strong>

NYC & Company has adopted a new name and brand identity\\u2014New York City Tourism + Conventions\\u2014which the organization says more clearly represents the organization\\u2019s mission.

The rebrand also includes a new \\u201cvisual identity system\\u201d comprising a new logo, color standards, typography, art direction, and graphic elements. It was unveiled at the group\\u2019s annual meeting on March 28.

Fred Dixon, President & CEO of New York City Tourism + Conventions, said the introduction of the new brand identity \\u201cmarks a significant moment for our organization.\\u201d

\\u201cOur new brand captures the essence of New York City in its entirety: an ever-expansive destination that offers diverse and authentic experiences that enrich the traveler and benefit all New Yorkers,\\u201d said Dixon. <\\\/span><\\\/span><\\\/div>
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\\u201cThis shift strategically positions us to continue leading the City\\u2019s nearly $65 billion tourism economy. It makes clear our purpose and mission as the official tourism organization for one of the world\\u2019s greatest destinations\\u2014our commitment to New York City has never been greater.\\u201d

The rebrand is kicking off in conjunction with a social campaign, #WHATSGOODNYC. New social media handles @nyctourism<\\\/a> and @nyctourismnews<\\\/a> will launch across Twitter, Instagram, Facebook, and LinkedIn encouraging New Yorkers and travelers alike to engage and share using the hashtag #WhatsGoodNYC.

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\\u201cThe creation of this new brand system was informed and supported by dozens of organizations and hundreds of individuals from the tourism industry including members and visitors alike,\\u201d said Charles Flateman, Chair of New York City Tourism + Conventions. \\u201cWe look forward to working with all our partners and stakeholders to further the work of connecting local businesses, visitors and residents, and spreading the benefits of tourism across all five boroughs.\\u201d

NYC-based global design consultancy 2x4 served as the creative partner in the process to develop the new name and brand strategy.
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\\u201cWith over 56 million visitors to the five boroughs last year, fueling tens of billions of dollars in spending for our local economy New York City is not coming back, it is back,\\u201d said New York City Mayor Eric Adams. \\u201cNew York City Tourism + Conventions\\u2019 new branding reflects our city\\u2019s energy and spirit and will make sure everyone knows that there\\u2019s never been a better time to visit the greatest city in the world.\\u201d

Find more information at nyctourism.com\\\/rebrand<\\\/a>.<\\\/span><\\\/span>
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Hard Rock Properties Dim Lights for Earth Hour<\\\/span><\\\/span><\\\/p><\\\/div>

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By Jordan Bradley<\\\/strong>
 
On March 25 at 8:30 p.m. local property time, 135 Hard Rocker International Cafes, Hotels and Casinos across the globe shut off electricity for one hour to conserve energy and honor global conservation leader World Wildlife Fund\\u2019s annual Earth Hour.
 
\\u201cIt's with great enthusiasm each year that Hard Rock partners with World Wildlife Fund for Earth Hour in support of its continued mission to protect the future of nature and create impact together,\\\" said Paul Pellizzari, Vice President of Global Social Responsibility for Hard Rock. \\\"As one of our four founding mottos, Hard Rock is committed to \\u2018Save the Planet\\u2019 and we're thrilled to unite team members from all over the world for this worthy cause, while inspiring others for the good of the planet.\\\"
 
Hard Rock has partnered with World Wildlife Fund (WWF) to observe Earth Hour beginning in 2018 when just 17 hotels participated.
 
WWF launched Earth Hour in 2007, and the event has steadily grown over time. This year, United <\\\/span><\\\/span><\\\/div>
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States landmarks including the Empire State Building in New York City and the Space Needle in Seattle participated in the hour.
 
\\u201cNature needs us. People need us. Our climate needs us. Earth Hour is an opportunity for us all to come <\\\/span><\\\/span><\\\/div>
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Hard Rock Hotels, Cafes and Casinos worldwide went dark for one hour on March 25 at 8:30 p.m. local property time. Guests at participating properties were treated to alternative lighting and themed events throughout the venues.<\\\/span><\\\/strong><\\\/span><\\\/span>
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together, not only to celebrate everything our planet provides us, but also to protect it,\\u201d said Chris Conner, Vice President of Media and External Affairs for WWF.
 
Over the years\\u2014and after a pause in 2020 due to the pandemic\\u2014Hard Rock property participation has grown exponentially; last year, 114 properties conserved 391,800 kilowatts of electricity during the hour.
 
Though Hard Rock is still tallying the exact numbers when it comes to the amount of electricity conserved this year, Pellizzari said, \\u201cYou can safely say we exceeded 400,000 kilowatt hours.\\u201d
 
Throughout the 135 participating properties, Pellizzari said each Hard Rock put their own personal spin on the hour, with many locations hosting acoustic music performances from local musicians, creating specialty cocktails and candlelit dinners cooked with locally sourced ingredients, hosting informational sessions on sustainable food practices for kids and teens, and more.
 
\\u201cIt\\u2019s intimate; it\\u2019s experiential,\\u201d Pellizzari said. \\u201cIt reaches across all the ways that we touch our guests.\\u201d
 
This is the first year that Hard Rock will expect all of its properties to host four property-wide events such as Earth Hour to engage guests during their stay Pellizzari said.
 
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Hard Rock wants to move forward with a standardized approach to sustainability and social responsibility, but Pellizzari said it isn\\u2019t a cookie-cutter approach to the topic by any means and what works for one property doesn\\u2019t easily apply to them all. 
 
\\u201cI'm thinking of some of our Asian properties that are on oceans; they\\u2019ll talk about seafood and provide little educational tidbits on the sustainable use of seafood,\\u201d but that wouldn\\u2019t resonate as much with a property in a different terrain, Pellizzari said.
 
Hard Rock also requires properties to build community partnerships doing things such as beach cleanups or bottle collections, with proceeds benefiting local nonprofit groups.
 
Pellizzari, who has been with Hard Rock since 2018, has witnessed the evolution of the company properties\\u2019 participation in Earth Hour, as well as other sustainability practices.
 
\\u201cI came on in 2018 and since then, I will say that the participation and enthusiasm from our team members has really increased,\\u201d Pellizzari said. \\u201cWhen you hear in the media that team members\\u2014and particularly younger cohorts\\u2014want companies to be doing more, this is absolutely true\\u2026That enthusiasm and participation has shown up in our properties in expanded activities throughout the year.\\u201d<\\\/span><\\\/span>
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<\\\/span>American Gaming Association Prohibits <\\\/span><\\\/span>
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Marketing Sports Betting to College Students<\\\/span><\\\/span><\\\/span><\\\/p><\\\/div>

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By Julia Stumbaugh<\\\/strong>
 
The American Gaming Association (AGA), the trade group that sets gambling industry standards, is adding new restrictions on sportsbook marketing to college-aged audiences.
 
The AGA updated its Responsible Marketing Code for Sports Wagering on March 28 to prohibit sportsbooks from engaging in marketing partnerships with colleges or signing name, image and likeness (NIL) deals with college or amateur athletes.
 
The association will also require sports-betting advertisements to only feature people over the age of 21, change references to \\u201cthe legal age of wavering\\u201d to 21-plus, and stop using the words \\u201crisk free.\\u201d
 
\\u201cAdvertising plays an essential role in migrating consumers away from predatory illegal sportsbooks and into the protections of the legal, regulated market while <\\\/span><\\\/span><\\\/div>
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providing responsible gaming resources,\\u201d said Bill Miller, President and CEO, AGA. \\u201cThe AGA and our members are committed to building a sustainable marketplace that protects vulnerable populations and gives consumers the knowledge and tools to keep sports betting fun for adults.\\u201d
 
Sports-betting companies are expected to comply with the new industry standards by July 1.
 
The rule changes received support from the National Council on Problem Gaming (NCPG), which administers a 24-hour gambling helpline and has been advocating against college-sportsbook partnerships for the past two years.
 
\\u201cThe AGA\\u2019s code is an important standard for the gambling industry, and we are glad to hear about these updates,\\u201d Keith White, Executive Director, NCPG, told the Associated Press. \\u201cThe code is so important because many sports fans are underage, and we also know that people who gamble on sports have higher rates of <\\\/span><\\\/span><\\\/div>
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gambling problems.\\u201d
 
Since the Supreme Court allowed states to legalize sports betting in 2018, 33 states and Washington, D.C., have approved the practice in a rapid expansion that quickly spread to college campuses. As of November 2022, at least eight colleges had partnered with online sportsbooks, while no less than 12 had signed deals with casinos, according to the New York Times.<\\\/em>
 
Several of these ongoing partnerships, including Caesars Sportbook\\u2019s multi-year, seven-figure marketing deals with Louisiana State University and Michigan State University, are likely to be impacted by the updated standards.
 
These schools\\u2019 lucrative deals with sportsbooks have brought increased scrutiny to the sports-betting industry from both state and federal regulators. On March 27, Sen. Richard <\\\/span><\\\/span><\\\/div>
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Blumenthal (D-CT) asked 66 American colleges to disclose information to Congress about partnerships with sports-betting companies, which he said raised concerns by targeting an age range \\u201cespecially vulnerable to gambling addiction.\\u201d  
 
Although AGA gambling and sports-betting standards are not legally binding, they are generally self-enforced by industry members.
 
There has only been one recorded violation of AGA standards. In that case, the firm changed its practices to comply with the rule before the association had to intervene, AGA Sr. Vice President Casey Clark told Michigan State University student newspaper The State News<\\\/em>.<\\\/span><\\\/span>
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<\\\/span>Conversation with Bennish Brown, <\\\/span><\\\/span>
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President & CEO of Destination Augusta<\\\/span><\\\/span><\\\/span><\\\/p><\\\/div>

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With the 2023 Masters Tournament about to be played on April 6\\u20139 at<\\\/em> Augusta National Golf Club, <\\\/em>USAE caught up with Bennish Brown to discuss his experience with the iconic event and glean more information about the Georgia destination.<\\\/em>

USAE<\\\/em><\\\/strong>: What is it like to lead a CVB that represents a destination synonymous with an iconic event such as the Masters?

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Brown<\\\/strong>: From a destination awareness standpoint, the Masters is a gift that keeps on giving. It\\u2019s a globally recognized brand and certainly respected within the golf world as the mecca of tradition and excellence. Although we have our own destination brand and destination mark, quite often when I travel I wear an item with the Masters logo, and there\\u2019s nothing sweeter than that instant attention.

My tongue-in-cheek comment is that I find I have so many more friends now than I had before moving to Augusta.

USAE<\\\/em><\\\/strong>: What role does Destination Augusta play, directly or indirectly, in hosting the event?

Brown<\\\/strong>: We are so fortunate to have a great relationship with some of the staff at Augusta National. They appreciate the role we play in supporting their patrons with all things off the property. They actually include a link from their website to ours, directing patrons to us for visitor information.

Indirectly, we benefit from using <\\\/span><\\\/span><\\\/div>
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this bucket list event to host clients and prospective clients. It\\u2019s a great way to show appreciation for business we have already received from meeting planners and other group event business. It\\u2019s also a great way to build relationships with prospects we would love to consider Augusta for future business. Even if you\\u2019re not a golfer, there is nothing like being caught up in this once-a-year phenomenon called the Masters.

USAE<\\\/em><\\\/strong>: What is a favorite memory of yours related to the Masters tournament?

Brown<\\\/strong>: My favorite memory was attending my first Masters ever\\u2014the year after moving to Augusta\\u2014and watching Tiger Woods win his fifth Green Jacket in 2019.

I went to the course every day but one. I was first struck by how immaculate the entire course is, and how deliberate every aspect is designed for the best-quality experience imaginable. From the gift shops to the restrooms, it is designed to be a superior experience.

Another memory of that experience was starting on Monday spending the day with my Board Chair at the time.  His father was the General Manager at Augusta National in the 1960s and 1970s until an untimely fatal car accident. But this guy tells amazing first-person stories of <\\\/span><\\\/span><\\\/div>
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the legendary golfers and overall behind-the scenes nuggets that keep you captivated for hours.

USAE<\\\/em><\\\/strong>: What is one thing you would like people to know about the destination that they don't know?

Brown<\\\/strong>: While we host the most-storied golf tournament in the world, I wouldn\\u2019t classify us as a golf destination. We have some very nice courses, and we\\u2019re in a region that allows some great hub-and-spoke play at surrounding courses, but golf isn\\u2019t our bread and butter, and it isn\\u2019t our true destination brand.  Augusta is Georgia\\u2019s second-oldest city and the third-largest, founded in 1736, so there\\u2019s obviously rich history here. We are a waterfront city, with the Savannah River, and we have amazing outdoor adventure opportunities including the Augusta Canal Heritage Area. At our core, I feel we are truly a strong cultural and artistic city, with a great music vibe\\u2014influenced greatly by the Godfather of Soul James Brown\\u2014and our culinary scene grows by leaps and bounds every year.

I know I\\u2019ve far surpassed the one thing, but I have to mention that we are also home to Fort Gordon (soon to be Fort Eisenhower), which houses the U.S. Army\\u2019s Cyber Command Headquarters.

USAE<\\\/em><\\\/strong>: What are you most excited about that is on the horizon for Destination Augusta and the city?

Brown<\\\/strong>: I\\u2019m excited that we are <\\\/span><\\\/span><\\\/div>
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working in the first year of our new three-year strategic plan. It is a plan designed from our industry\\u2019s DestinationNEXT process. It really has us engaging so much more with our local stakeholders at all levels, and we have some ambitious plans for continued destination development.<\\\/span><\\\/span>
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<\\\/span>Hotel ADA Compliance Case<\\\/span><\\\/span>
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Headed to Supreme Court<\\\/span><\\\/span><\\\/span><\\\/p><\\\/div>

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By Jordan Bradley
<\\\/strong> 
The U.S. Supreme Court has agreed to review a decision regarding disability rights activist Deborah Laufer\\u2019s ability to sue hotels for violating the Americans With Disability Act\\u2014which she has done more than 600 times.
 
The case originated in September of 2020, when Laufer sued Acheson Hotels, LLC, owners of the Coast Village Inn and Cottages in Wells, Maine. The lawsuit alleges that the hotel\\u2019s website did not contain sufficient information about its disability accommodations or about the property itself in order for a potential guest to determine whether the room would be accessible to them.
 
Under the Americans With Disabilities Act (ADA), public accommodations such as hotels are required to make \\u201creasonable modifications in policies, practices, or procedures, when such modifications are necessary to afford such goods, services, <\\\/span><\\\/span><\\\/div>
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facilities, privileges, advantages, or accommodations to individuals with disabilities.\\u201d
 
Laufer\\u2019s lawsuit was thrown out by the Maine district court when Acheson\\u2019s lawyers argued that Laufer had not suffered as a result of the hotel\\u2019s lack of information because she had no intention of booking a stay.
 
However, the U.S. Court of Appeals for the 1st Circuit in Boston reinstated Laufer\\u2019s lawsuit. Judge O. Rogeriee Thompson wrote that the hotel\\u2019s denial of information to a member of a protected class \\u201calone can suffice to make an injury in fact\\u2014that person\\u2019s intended use of the information is not relevant.\\u201d
 
Laufer herself has physical disabilities and vision impairments, the New York Times<\\\/em> reported.
 
Acheson\\u2019s lawyers note in the petition that she \\u201chas filed over 600 federal lawsuits against hotel owners and operators, alleging that their websites are insufficiently clear about whether the hotels are accessible to persons with disabilities. Laufer does not intend to stay at any of these hotels. <\\\/span><\\\/span><\\\/div>
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Instead, she is a self-appointed ADA \\u2018tester.\\u2019\\u201d
 
The hotel\\u2019s lawyers take issue with Laufer\\u2019s tactics, saying she most frequently targets smaller hotels and bed and breakfasts that are more likely to settle the suits.
 
In response, Laufer \\u2013 through her lawyer\\u2019s written brief in opposition \\u2013 that the case would benefit from review, but disagreed that her tactics are problematic. Hotels in ADA violation rarely comply voluntarily. \\u201cRather, nearly everybody waits until they are sued,\\u201d the brief reads.
 
The case was added to the court justices\\u2019 docket for the <\\\/span><\\\/span><\\\/div>
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2023\\u20132024 term, released on March 27.
 
Laufer\\u2019s lawyers declined to provide comment to USAE<\\\/em>, and Acheson\\u2019s lawyers and the Coast Village Inn did not return the request prior to deadline. The hotel\\u2019s website currently and prominently displays a banner at the head of each page that reads, \\u201cPlease Note: Unfortunately, we do not have the capabilities to provide pet-friendly or ADA compliant lodging. We apologize for the inconvenience!\\u201d<\\\/span><\\\/span>
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On March 24, Fairmont Washington, D.C., Georgetown kicked off its Cherry Blossom Afternoon Tea with a Fox-5 Field Trip. Reporter Claire Anderson interviewed the team about the event. Left to right: Mark Huntley, Fairmont General Manager and Regional Vice President; Claire Anderson, Fox-5; Executive Chef Jordi Gallardo; Executive Pastry Chef Claus Olsen and Food and Beverage Director Fabiola Garcia.<\\\/strong><\\\/span><\\\/span><\\\/p><\\\/div>

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<\\\/span>ASAE Research Foundation Announces<\\\/span><\\\/span>
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2023 ASAE-USAE<\\\/i> Travel Scholarship<\\\/span><\\\/span><\\\/span><\\\/p><\\\/div>

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By Todd McElwee<\\\/strong>
 
The ASAE Research Foundation has announced the return of the ASAE-USAE<\\\/em> Travel Scholarship for 2023.
 
The initiative was developed to support a diverse pool of ASAE members who are committed to advancing their knowledge, network and career development and would otherwise not be able to attend ASAE learning events due to budgetary constraints. The application portal for the scholarship runs from March 24 to April 24.
 
\\u201cASAE and the ASAE Research Foundation are committed to developing leadership pathways for diverse association professionals to make their mark in our community,\\u201d said Michelle Mason, FASAE, CAE, President & CEO, ASAE. \\u201cWe look forward to seeing three deserving scholarship recipients take full advantage of the learning and networking opportunities at the 2023 ASAE Annual Meeting & Exposition that will benefit their career development and the organizations they serve.\\u201d
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\\u201cThe ASAE-USAE<\\\/em> Travel Scholarship is among USAE\\u2019s<\\\/em> most important initiatives within the association community,\\u201d said USAE<\\\/em> Founder and Publisher Ross E. Heller. \\u201cIt allows worthy ASAE members who otherwise would not be able to attend the annual meeting the opportunity to travel, learn and network with their peers.\\u201d
 
Through the ASAE-USAE <\\\/em>Travel Scholarship, grants of up to $5,000 are awarded to three eligible association professionals to offset costs to attend the 2023 ASAE Annual Meeting & Exposition in Atlanta, August 5\\u20138, plus two additional ASAE in-person educational events. Complimentary registration for these events is included in the award.
 
The ASAE-USAE<\\\/em> Travel Scholarship is made possible through a $100,000 gift to the ASAE Research Foundation from Ross E. Heller and his late wife Anne Daly Heller, founders and publishers of USAE <\\\/em>weekly newspaper.
 
Find more information at foundation.asaecenter.org\\\/grants\\\/asae-usae-travel-scholarship<\\\/a>.<\\\/span><\\\/span>
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Industry Movers<\\\/span><\\\/span><\\\/p><\\\/div>

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Matt Metzger<\\\/strong> has been named Director of Operations at the Myrtle Beach Area Chamber of Commerce (MBACC) and CVB. He oversees the daily activities of the chamber, coordinates chamber resources, and manages the facilities, mailroom, visitor centers, human resources, insurance policy management, and more. Metzger is certified through the Society for Human Resource Management and was a human resources director at Better Brands.
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Lubos Korcak<\\\/strong> has joined Havana Cabana, a hotel in Key West, as Assistant General Manager. Born and raised in the Czech Republic, Korcak made the move to Key West in 2009. Prior to his current role, he has worked at various other Key West resorts, including Oceans Edge Resort & Marina, similarly owned and operated by EOS Hospitality.
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